Street Machine is Australia’s premier modified car brand, celebrating the rolling works of art created by our talented and passionate fan base. As much as Street Machine is about high-performance V8s, flawless bodywork and innovative engineering, we’re equally concerned with our fans and celebrating their custom car lifestyle. The Street Machine tribe is a broad church, one that shares a common passion for ‘Streetie’ and the modified vehicle scene that we live to celebrate.
Street Machine is a complex beast, on one hand serving to showcase the very highest achievements of our sport, while on the other welcoming in newcomers and celebrating the fun and mateship that can be had while playing with cars.
*Print & Cross Platform - Source: Roy Morgan Single Source Australia, June 2021
*Digital - Source: Roy Morgan Audiences, August 2021 People 2+
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, August 2021
Drag Challenge is a unique Street Machine brand extension that sees more than 150 muscle cars coming together to compete at five drag strips in two states over five days.
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