We are thought leaders. With a deep understanding of what moves, inspires, and excites women, and what makes them buy. Discover our suite of insight studies here.

The Magic of Magazines

Magazines build brand equity by eliciting the strongest levels of emotional intensity, research from the world’s preeminent neuromarketing company, Neuro-Insights has revealed.

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Now Live! Our latest insights study on how to use humour to connect with women in advertising and content. Find out more.

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HERpulse Auto

Women are confident and informed when buying cars yet brands are still falling short. See the findings of our latest deep dive into the auto industry.

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We have uncovered the emotional signature of Gen Z - and you really need to see it. With this ground-breaking AI research, we uncovered the scripts which resonate with Gen Z – from people, tone, imagery and content. This playbook is essential for brands who want to understand the key signatures, in order to genuinely connect with Gen Z.

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Are Media’s latest research “Defiant” reveals the mindset of a joyful generation, defying traditional expectations. A new cohort of women buying 47% of everything! We’ve delved into her aspirations, her values, and why ads are invisible to her.

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Luxury Trend Forecast

Are Media partnered with London’s The Future Laboratory, a trend forecaster, to understand the future of luxury globally and locally – the dynamics of key consumer groups and the trends they drive.