The coolest, smartest fashion brand for stylish, creative women who want to be the first to know everything. ELLE edits what’s now, new and next, making it accessible for our readers, users, followers and fans.
#ELLEInspires
With an average age of 28, The ELLE reader is highly social, as they are 5x more likely than the average woman to go to a nightclub, 4x more likely to go to a live entertainment event, and 2x more likely to go to a pub/hotel. She can’t live without her mobile phone, as she is 2-3x more likely than the average woman to use Instagram, Youtube, Snapchat, Linkedin, stream music/movies, download games, post reviews, and comment on blogs.
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Typically success-driven, and seeking responsibility in her job to achieve her future goals, the ELLE reader is interested in the global future, with a particular focus on environment/sustainability matters. She sees and embraces future trends in tech, health, and travel, and she considers herself a leader, more so than a follower.
Her life is one made up of varied cultures, with only 1 in 2 readers born in Australia, and a remarkable 45% speaking a language other than English at home, compared to 19% of Australian women. She is an urban resident, with a global view of the world, being 3x more likely than the average woman to agree it only feels like a holiday if she leaves Australia.
Alone or as a team (social) she is highly active and seeking natural health choices. She is more likely to do formal exercise such as running or going to the gym, and is more than 2x more likely to enjoy tough physical activity. She is 3x more likely than the average woman to pay for personal training…. and yet at the same time she is quite a big fan of takeaway and fast food.
Gen Z are highly creative, connected, diverse, open-minded and seek authenticity. But beneath this, what do they think, feel and aspire to?
Bauer Media’s newest tentpole research, OFFSCRIPT, uncovers the emotional signature of Gen Z using a combination of artificial intelligence and semiotics.
Register your interest to learn about the key scripts for brands looking to connect with Gen Z.
