Posted 9 February 2018 in Announcement
The latest independent readership statistics from Roy Morgan have confirmed extensive quarterly readership growth across 71% of Bauer print brands and 85% of cross-platform brands. Bauer Media now engages with over 5.2 million Australians every * issue and **3.2 million across Digital.
Commenting on the results, Paul Dykzeul, CEO of Bauer Media Australia and New Zealand, said, “We’re delighted with these results, which reflect our deep understanding of female audiences in Australia. We know what content they are passionate about, and we are serving it to them across their key points of passion.”
“That’s why when women are reading Bauer content, they are spending a phenomenal 60 minutes or more engaging with it. The teams at Bauer Media have worked incredibly hard to produce the premium content that these women are consuming.”
CROSS PLATFORM HIGHLIGHTS
17 of 20 Bauer Media brands increased cross-platform with 5 Bauer brands in the top 10 performing brands. These include The Australian Women’s Weekly, Woman’s Day, Good Health, Take 5, and Australian Geographic.
MAGAZINE READERSHIP HIGHLIGHTS
Magazine readership numbers demonstrate strong growth across several Bauer Media leading titles and categories, including:
MASS WOMEN’S MAGAZINES: Australian Women’s Weekly remains the clear category leader gaining 15,000 readers over 12 months, along with Woman’s Day which gained 21,000 readers over 12 months. The Australian Women’s Weekly and Woman’s Day are the strongest combination of monthly and weekly magazines in Australia for reaching women, with one issue of each reaching:
WOMENS FASHION & LIFESTYLE MAGAZINES: Women’s fashion magazines is Bauer Media’s fastest growing category with ELLE delivering continued consistent growth up 17.1%, and Cosmopolitan gaining 24,000 readers over 12 months. Bauer Media delivered highest overall cross platform market share in this category of 60%.
DIGITAL HIGHLIGHTS:
According to Roy Morgan Audiences, top performing brands in digital during December include harpersbazaar.com.au, growing almost 49% in UA’s against the last quarterly period, and gourmettraveller.com.au with a 165% increase on the period.