We created native beauty articles on ELLE and Harper’s BAZAAR to announce the launch of the Dyson Airwrap™ styler, providing readers with industry-first information on the tool, framed through Dyson’s Hair Science messaging and readers’ trust in the Dyson Supersonic hair dryer.
ELLE partnered with Dyson to develop a digital story that explored the Dyson Supersonic hair dryer. The engaging narrative featured stylistic videos and stills, along with copy, for a deep-dive into the new tool, its technologies and its capabilities. Through the beauty lens of Frizz and Fly-Aways, the campaign engaged with ELLE readers via a season-suited beauty topic.
In addition to the digital content, a three-page print execution appeared in both ELLE and Harper's BAZAAR magazines.