Are Media’s HerPulse report takes a regular read of how our female audiences are thinking and feeling.
We take the pulse of over 600 women, aged 25-64, to cover cultural sentiment, and a deep dive into key categories which ultimately guides our content strategy. We share our insights with our advertisers to help them better connect with Australian women and their thoughts and feelings right now.
Below is a snapshot of the key findings from the latest surveys. Feel free to get in touch to request a bespoke presentation with further insights that could benefit your brand and guide your marketing strategy.
Relevant bespoke questions can be added to the next wave to help guide your marketing strategy. Questions are priced at $1500 per question (a maximum of 2 per advertiser) with a limited number available. Advertiser-specific questions will only be shared with the advertiser – along with the full report.
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The shift to virtual working looks here to stay, but when it comes to the annual Christmas party, Australian women are putting health concerns aside to mark the festive season in person. Are Media’s latest HerPulse 6.0 consumer sentiment survey has revealed this and more.
The impact of COVID-19 is driving women to consider reinventing their careers as four in ten (44%) say they are concerned about the future for women in Australia after the global pandemic comes to an end, Bauer Media’s latest HerPulse 5.0 consumer sentiment survey has revealed.
She continues to seek out content around health and wellness (44%); feel good stories (40%) and managing mental health & stress (33%).
When thinking of getting away, she's also looking for local travel information (36%, +6% from May)
As we continue to take the pulse of Australian women, Are MEdiar is developing responsive editorial and content opportunities to meet her needs and connect commercial partners with our audiences.
Get in touch to find out more about our content opportunities