TripleLift

TripleLift is a technology company rooted at the intersection of creative and media, providing an advertising platform where creative fits seamlessly into every experience across desktop, mobile and video.

In-Feed Native Ads: A dynamic ad unit that runs across mobile and desktop and is designed to match the lock and feel of our websites, In-Feed Native Ads support static images or animated gifs, deliver high viewability rates as well as drive more awareness than standard display ads.

Branded Video Ads: A dynamic ad unit that runs across mobile and desktop and is designed to match the look and feel of our websites, Branded Video Ads support 15 sec videos, deliver high viewability and completion rates as well as drive higher brand recall than standard out-stream video solutions.

DIGITAL AD MATRIX ADVERTISING GUIDELINES

Specifications

Requirement
In-Feed Native Ads
Branded Video Ad
Asset Required
Image / GIF

Static Image:
Size: 1200 x 627px
File under 5MB

Cinemagraph:
Size: 1200 x 627px & 16:9 aspect ratio
Animated .gif or .mov file under 10MB
Max 15 seconds loop
Recommended speed is 16FPS
Video Asset

Aspect ratio: widescreen (16:9)
File Size: Up to 1GB
Format: .avi, .mov, .mp4, .mpeg, .mpg, .oga, .ogg, .ogv, webm, .wmv
Length: Maximum 15 sec
Sound: Autoplay with sound off, user initiated sound

Loop: No, user can click to replay

Headline Copy
25 characters or less, including spaces

NB: Headline should be enticing, not just the brand name.
25 characters or less, including spaces

NB: Headline should be enticing, not just the brand name.
Body Copy
150 characters or less, including spaces

NB: Body copy should include a Call-To-Action to drive user behaviour.
150 characters or less, including spaces

NB: Body copy should include a Call-To-Action to drive user behaviour.
Logo
JPEG/transparent PNG files; 300 pixels

NB: Provide a logo with a 5% transparent padding around it to ensure the logo will not sit directly on the edge of the ad unit.
JPEG/transparent PNG files; 300 pixels

NB: Provide a logo with a 5% transparent padding around it to ensure the logo will not sit directly on the edge of the ad unit.
Click-Through
Client to provide.

NB: Ensure the click-through URL is associated with creative and copy.
Client to provide.

NB: Ensure the click-through URL is associated with creative and copy.
Tracking
Approved vendors third party impression and click tracking tags are accepted.

1x1 image pixel

Must be https:// Viewability / Fraud / Brand Safety Monitoring Javascript tags
Approved vendors third party impression and click tracking tags are accepted.

1x1 image pixel

Must be https:// Viewability / Fraud / Brand Safety Monitoring Javascript tags

Screenshot of In-Feed Native Ad

Static Image Creative Checklist

Screenshot of Branded Video Ad

Branded Video Creative Checklist

BUSINESS RULES

  • All creative is to include a valid clickthrough that opens in a new tab or window
  • Creative animation cannot run on a continuous loop; this duration cannot exceed 15 seconds.
  • No strobing effects or rapid animation permitted.
  • Creative specifications can change at any time. Always refer to the Are Media Web Site prior to developing creative. For complete guidelines, please click here
  • Please refer to Are Media’s Ad Matrix to see where this ad unit can run.

DEADLINES & DELIVERY

  • Creative must be delivered at least 5 business days prior to campaign go live date.
  • Are Media supports VAST 3.0 and HTML5 VPAID 2.0.
  • 3rd party creative must be live when submitted to allow adequate testing.
  • Failure to provide creative within these turn-around times may delay campaign start times.
  • All rich media ads are required to be served via a third party. Are Media accepts most third party ad servers; please consult with your Are Media Campaign Manager for confirmation.
  • All rich media ads are subject to testing.

For more support, contact your Are Media representative.