Roadblocks

A high impact display solution and incredibly versatile, Roadblocks display two ad units simultaneously, providing 100% share of screen.

Roadblocks can be highly targeted to maximise reach and minimise potential wastage.  Bought on a CPM, as many or as little Roadblock impression can be purchased - as needed. Roadblocks can also include audience targeting and frequency capping to ensure they reach the intended target audience.

DIGITAL AD MATRIX ADVERTISING GUIDELINES

Below are the ad formats for each Are Media roadblock option. Refer below to the Roadblock specifications ‘Notes’ section for supported ad formats for each site.

Platinum Roadblock:
Wallpaper (1920×1200)* & Billboard (970×250)

*The following sites do not support Platinum Roadblocks: Marie Claire, New Idea, WHO, That’s Life, Practical Parenting,  Girlfriend & Better Homes & Gardens.

Premium Roadblock:
Billboard (970×250) & MREC (300×250)

Classic Roadblock:
Leaderboard (728×90) & MREC (300×250)

Mobile Roadblock:
Mobile Banner (320×50) & MREC (300×250)

Platinum Roadblock - Specifications

Ad Type
Dimensions (px)
Max file size of shared libraries*
File Format
Wallpaper*
1920x1200
200KB
JPEG, GIF, PNG
Billboard
970x250
100KB
JPEG, GIF, PNG, HTML5

Notes:

*Refer below for the Wallpaper templates for applicable sites:

NB: The following sites do not support Platinum Roadblocks: Marie Claire, New Idea, WHO, That’s Life, Practical Parenting,  Girlfriend & Better Homes & Gardens.

Premium Roadblock - Specifications

Ad Type
Dimensions (px)
Max file size of shared libraries*
File Format
Billboard
970x250
100KB
JPEG, GIF, PNG, HTML5
Medium Rectangle (MREC)
300x250
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5

Classic Roadblock - Specifications

Ad Type
Dimensions (px)
Max file size of shared libraries*
File Format
Leaderboard
728x90
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Medium Rectangle (MREC)
300x250
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5

Mobile Roadblock - Specifications

Ad Type
Dimensions (px)
Max file size of shared libraries*
File Format
Mobile Banner
320x50
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5
Medium Rectangle (MREC)
300x250
40KB (gif)/80KB (HTML5)
JPEG, GIF, PNG, HTML5

*3rd party ad-served only

BUSINESS RULES

  • All creative is to include a valid clickthrough that opens in a new tab or window
  • Creative with a white background must include a 1px solid border
  • Can contain animation and loop twice (play through 3 times)
  • No strobing effects or rapid animation permitted
  • Creative specifications can change at any time. Always refer to the Are Media Web Site prior to developing creative. For complete guidelines, please click here.
  • Please refer to Are Media’s Ad Matrix to see where this ad unit can run

DEADLINES & DELIVERY

  • Creative must be delivered at least 5 business days prior to campaign go live date.
  • 3rd party creative must be live when submitted to allow adequate testing.
  • Failure to provide creative within these turn-around times may delay campaign start times.

For more support, contact your Are Media representative.

Related Ad Specs