Celtra empowers agencies, media suppliers and brand leaders with the leading creative technology for data-driven brand display advertising across all screens.

Are Media support both the Mini Scroller and Interscroller ad formats.

Miniscroller

The Miniscroller is a creative ad format that automatically adapts the size of the creative to the device in which it’s displayed. The Miniscroller creatives are revealed through a gap in the publisher content.

Interscroller

The Interscroller ad format allows advertisers a friendly less intrusive way to display a full screen interstitial. The Interscroller will allows dynamically adjust to the full current height of the view port.

Miniscroller

• Click-through URL should be for a page that is optimised for a mobile browser.

Interscroller

• User should only have to take a maximum 3 swipes of the screen in order to scroll past.
• Video must be in MP4 format and 9:16 aspect ratio.
• Clickthrough URL should be for a page that is optimised for a mobile browser.

CREATIVE CONSIDERATIONS

• All creative is to include a valid click-through that opens in a new tab or window.
• Can contain animation/video: 30 sec max duration.
• Creative specifications can change at any time. Always refer to the Are Media Web Site prior to developing creative. For complete guidelines, please click here.
• Please refer to Are Media’s Ad Matrix to see where this ad unit.

DEADLINES & DELIVERY

Creative must be delivered at least 5 working days prior to campaign go live date.

Creative must be built in Celtra’s online AdCreator tool.

Failure to provide creative within these turn-around times may delay campaign start times.

All rich media ads are subject to testing.