Inside Out is about homes with heart. Full of personality-packed homes to inspire, plus practical expert advice to help with all the important decisions, helping families create the homes they’ve always dreamed of. Inside Out is the trusted advisor for renovation and decoration projects big and small - plus the most stylish new finds, designers to know, and easy, relaxed entertaining ideas.
Inside Out is all about transformation and building your most beautiful life at home. For us, the key is great Australian design. We mix inspiring homes and the families who made them with our team of industry experts to share all their knowledge around building, renovating and decorating. And our huge social and digital audience means we're closely connected with our followers so we can constantly communicate our curated design inspirations.
*Print & Cross Platform - Source: Roy Morgan Single Source Australia, June 2021
*Digital - Source: Roy Morgan Audiences, August 2021 People 2+
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, August 2021
Our February issue will be super-charged with building and design content from a selection of top industry experts. We'll cover the key areas of home renovation, including kitchens, bathrooms and laundries, extensions, outdoor and more
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With an average age of 46, the Inside Out reader is more established in life and home. These readers are highly social, significantly more likely than other women to go to restaurants, cafes, theatres and concerts and with 39% 9idx 172) having held a dinner party in the last 3 months. Her love of experiences and rich social life is evident in the fact that 1 in 4 have searched for entertainment/restaurants/what’s on information online in the last 4 weeks (idx 162)
Feeling financially stable at the moment, almost two thirds of readers agree that ‘success is important to me’. She has a higher than average personal income and the highest proportion of those in a professional/manager profession amongst all the Homes titles. Her successful journey so far has led her to also feel optimistic about the future.
She loves a full stocked pantry and cooking meals from scratch. She has a love of hosting dinner parties and 3 in 4 agree that people often compliment her on her cooking. She is less likely to buy frozen meals or takeaway, and she loves to try new foods and enjoys food from all over the world.
Unsurprisingly, these women are total home lovers and delight in new ideas and trends for their space. 1 in 2 are trusted advisors to others in relation to home renovations (idx 290) and they are 3x more likely than the average woman to agree they are often the first to update their home interiors.
Although she is successful, creative and driven by trends, she is also rather traditional in her values. She values family, consideration and practical solutions. They enjoy the approachable nature of Inside out content – nothing too intimidating or crazy.
Health and well-being are important to these women. 43% of female readers are trusted advisors to others in regards to health and nutrition (idx 167) and 28% in regards to choosing a new diet (idx 192). She is also an early adopter of new health foods, diets and hotels.
