In March 2017 Priceline Pharmacy celebrated beauty with the Beauty Festival as part of its official sponsorship with the Virgin Australia Fashion Festival.

Beauty Booklet

Priceline worked with Are Media to produce a 68-page beauty booklet to align Bauer brands, Priceline Pharmacy ambassadors and suppliers. The booklet produced features, 10 on-trend beauty looks created by leading make-up artist, Rae Morris and hair stylist Kenneth Stoddard.


The full booklet ran on COSMOPOLITAN and THE AUSTRALIAN WOMEN’S WEEKLY with a mini magazine running in ELLE and SHOP TIL YOU DROP. A false cover execution ran on the COSMOPOLITAN issue.

The content was also used for point of sale at Priceline Pharmacies.