Elle and Fiat teamed up to create a fashion themed video content series co-inciding with the re-launch of elle.com.au and the Festival of Fiat.
Model, musician, ex-AFL player and general all-round nice guy Tom Derrickx became ELLE’s Man on the Street during Fashion Week in Sydney. Tom took to the streets to interview three fashion industry influencer’s on the eve of one of fashion’s hottest weeks.
A consumer-driven promotion invited the ELLE.COM.AU audience to “Find the Fiat” for a chance to win a $5,000 shopping spree in Sydney, Melbourne and Brisbane.