Solus eDM

Are Media Solus eDMs provide advertisers with the opportunity to align with our premium brands and reach active email audiences.

Designed specifically for targeted and offer-led marketing messages, Solus eDMs are the perfect channel for advertisers to send exclusive offers, discount coupons or competition promotions directly to the inbox of potential customers.

DIGITAL AD MATRIX ADVERTISING GUIDELINES

Creative Production

Solus eDMs require a mandatory creative production charge for the Are Media Creative Studio to build a responsive design.

A responsive design ensures the EDM creative is adaptive to the device the email is viewed on such as mobile phones and tablets.

Download the Solus eDM Ad Specs Flyer for a visual guide illustrating the content and creative required as well as where it will be positioned within the responsive email design templates.

Please contact your Are Media account manager for a Client Briefing form.

NB: Solus eDMs are subject to editorial approval, therefore the subject line and headline copy may be altered to suit the brand tone. The creative production charge for Solus eDMs includes one round of client feedback.

Responsive Solus EDMs

Description
Specification
Creative Production:
Responsive Solus EDMs are designed and built by the Are Media s54 Creative Studio. A mandatory production fee is applicable
Copy Required:
Client to provide a headline, body copy (up to 50 words of copy) and call to action copy and link. Copy is subject to editorial approval and may be altered to suit our brands’ tone
Product Copy (if required):
For each product, client to provide product name, description (30 words of copy max.), price and call to action copy and link
Images Required:
High resolution, logo and brand/product images.
Design Assets:
JPG, EPS or PNG (500px wide). Animated GIFs require an additional creative production charge, which must be quoted and charged separately at time of booking.
Subject Line:
Client to provide
Click Through URL:
Client to provide
Tracking:
Approved vendors third party impression and click tracking tags are also accepted. The impression tracker cannot redirect to another vendor’s pixel URL i.e to a survey pixel
SSL Compliance:
All ads must be secure and SSL compliant

Creative specifications can change at any time. Always refer to the Are Media Web Site for the Ad Specs prior to developing creative.

BUSINESS RULES

  • Campaign message: To drive high engagement rates EDMs should be offer-led; by including exclusive offers, discount coupons or competition promotions, and must provide a clear CTA (Call To Action).
  • Subject line: Needs to be short, compelling and suitable to the brand (Editorial may alter to suit our brands’ tone)
  • Copy: Where possible, should be targeted / personalised to brand (e.g. Exclusive offer for BHG readers

NB: Solus eDMs are subject to editorial approval, therefore the subject line and headline copy may be altered to suit the brand tone. The creative production charge for Solus eDMs includes one round of client feedback.

DEADLINES & DELIVERY

  • Creative must be delivered at least 10 working days prior to campaign go live date.
  • Images cannot be 3rd party ad-served, raw static image must be supplied.

NB: Solus eDMs are subject to editorial approval, therefore the subject line and headline copy may be altered to suit the brand tone. The creative production charge for Solus eDMs includes one round of client feedback.

For more support, contact your Are Media representative.