Playground XYZ Mobile Rich Media

Playground XYZ’s mobile rich media formats offer brands an array of highly impactful and effective canvas’ to create a number of brand new storytelling opportunities.

The Playground XYZ ad formats below are available on the Are Media Digital Network.

Super Skin

Big ideas need a big ad format. Super Skin allows you to align your brand with a Are Media website in a way that has previously only been available for desktop advertisers. The Super Skin is an integrated header unit with branded gutters and features an expandable content area.

Video Switch

A mobile video advertising offering that’s impactful and drives exceptional engagement.

Hang Time

A powerful full page canvas to support vertical content.

Hoverboard

Features a 3D effect which turns static assets into eye popping creative that comes to life on scroll.


Specifications

Ad Format
Specifications URL
Creative Build
Creative Tag
Super Skin
Build ad unit on Playground XYZ site
Supply 'Preview link' from Playground XYZ
Hang Time
Build ad unit on Playground XYZ site
Supply 'Preview link' from Playground XYZ
Hoverboard
Build ad unit on Playground XYZ site
Supply 'Preview link' from Playground XYZ
Video Switch
Build ad unit on Playground XYZ sitec
Supply 'Preview link' from Playground XYZ

*Creative must be built using the Playground XYZ templates and wizard.

 


BUSINESS RULES

  • All creative is to include a valid clickthrough that opens in a new tab or window.
  • User initiated expand only.
  • Must include ‘X’ in top right corner to close.
  • Sound must be user initiated and muted by default, with a visible mute/unmute button.
  • Animation/video must contain play/pause controls.
  • For all Playground XYZ specs please see www.playground.xyz.
  • Creative specifications can change at any time. Always refer to the Are Media Web Site prior to developing creative. For complete guidelines, please click here.
  • Please refer to Are Media’s Ad Matrix to see where this ad unit can run.

DEADLINES & DELIVERY

Creative must be delivered at least two weeks prior to campaign go live date.

Playground XYZ creative preview URL to be supplied with click and impression trackers.

Failure to provide creative within these turn-around times may delay campaign start times.

All rich media ads are subject to testing.

For more support, contact your Are Media representative.