belle

Each issue of Belle is a global style and design journey featuring a stunning line-up of Australian and international homes, the latest trends in interior design, art, and architecture, and provides a uniquely Australian perspective for readers with an appreciation of everyday luxury.

Magazine Readers
Digital Audience
Social Connections
Editor

Tanya Buchanan

Belle, Australia’s leading premium interiors magazine, has been delivering the best in design from Australia and around the world for over 40 years.

Each issue of Belle is a global style journey with a stunning line-up of local and international homes, our edit of the best design trends and furniture, desirable art, decadent events, creatives who are making their mark and travel and design hot spots.

Belle takes readers inside the world’s most beautiful and dynamic interiors and presents cutting-edge looks and covetable objects for the home through outstanding photography and original design. At Belle we are lucky to work with a creative and inspiring team who live and breathe interior design ensuring this amazing brand’s success well into the future.

About the Audience

*Print & Cross Platform - Source: Roy Morgan Single Source Australia, June 2021
*Digital - Source: Roy Morgan Audiences, August 2021 People 2+
*Social Connections - Source: Facebook, Instagram, Twitter and Pinterest, August 2021

Special Edition

ArtStart 2022 Event Partnership

Belle is passionate about art, recognising and supporting Australian talent. ArtStart is Belle’s annual works-on-canvas prize that provides the perfect platform for unique and upcoming talent.

In 2022 ArtStart pivots to a digital-first gallery showcase, on an e-commerce platform and a virtual event to announce our winners.

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Partnership

The Luxe Files

Belle invites you to partner with us at a Luxe Files event. This is an opportunity to position your brand in front of an engaged, affluent audience interested in art, design, trends and creativity.

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UNDERSTANDING THE BELLE READER

AN URBAN SOPHISTICATE

With an average age of 45, she lives with her partner and teen kids, or no kids, in an urban area, most likely in a house but with a high skew to terrace living with almost 1 in 10 in a terrace or townhouse.

UNDERSTANDING THE BELLE READER

SHE IS A DESIGN DRIVER

This reader is twice as likely as the average person to have visited a home interiors store in the last 3 months. Design is a passion and for many, also a profession. This reader is attracted to brands and happily admits that they were ‘born to shop’ (36% v 13% of the population) and will buy a product because of the label.

UNDERSTANDING THE BELLE READER

SHE IS INNOVATION SEEKING

Using Belle as a ‘forecaster’ these are people who enjoy innovative ideas and inspiration and look to Belle to bring this content to them in a quality, trusted format. She is a creative inspiration seeker, who loves a surprising feature, a clash of colour or a new way to view and interpret her spaces.

UNDERSTANDING THE BELLE READER

SHE IS A SOCIAL CREATURE

She loves to eat out, entertain and be with a crowd. She lives a full and busy life and almost 1 in 2 believe that a full social life is something of importance (idx. 161). Her urban living allows her to have a social life on her doorstep and she makes the most of this to fill her need to connect with the people and experiences around her.

UNDERSTANDING THE BELLE READER

SHE IS HEAVILY INVESTED

She is a well-educated, full-time worker with a high disposable income and discretionary spending habits. With an average investment portfolio over $400K, she holds more than twice as much wealth as the average Australian woman.

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Brand Overview
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